Nowadays we have masses of so called experts & gurus expounding the merits of using social media for business but there are also people who feel it is a fad that will disappear one day.
Well, the likes of Facebook, Twitter, LinkedIn, Youtube, Pinterest, Instagram, Periscope, Blab etc all could one day disappear or change their focus but in the meantime I think it is well worth cashing in on using the platforms whilst they are available to us.
But…there is a difference between boasting about how many Twitter followers you have or how many Facebook likes your latest post received & actual measurable results.
Many people spend hours on social media every day which is fine if that’s what you enjoy but if your focus is on making an income then you will have to be disciplined & work out some income producing strategies.
Every activity you engage in on social media for business has to positively affect your results…
“If it can’t be measured, it can’t be managed”
For instance you may be able to message your clients on LinkedIn today but that might not be possible tomorrow & you probably have different potential clients on each of the platforms you use.
So what is the best way to profit from social media? Get your potential clients off social media onto a platform that you control!
Make it as easy as possible for people to visit your blog, sign up for updates, join your email list & don’t rely on just one social media platform for all your activity.
Use social media to your advantage rather than be dazzled by all the cool widgets out there.